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Find the story.Then make the film.

FrameShift is a story strategy and production company. We find the human story behind your business goal, then make the documentary, commercial, or social series that carries it.

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TEMPOLudwig DrumsView project

Films that had a job to do.

Each one started with a business problem. Here is the problem, how we approached it, and the finished film.

Kitchens for Good

Client
Kitchens for Good
Format
Documentary
Goal
Brand positioning and a capital campaign
Director
Adam Linssen
Runtime
03:23

The challenge

Kitchens for Good was preparing to buy a new building. Before that next chapter, they needed to define what the organization would look and sound like—and which story would carry it forward. The film had to establish that identity while making the mission credible through the people living it.

The approach

Across multiple working sessions, we met with staff and stakeholders to surface the real Kitchens for Good story and shape a clear narrative. We then interviewed the people at its center and spent two days in the kitchens with apprentices, employees, and program graduates, capturing the lived proof and B-roll that made the story tangible.

Stills from Kitchens for Good

Kitchens for Good participant preparing food in a commercial kitchen
Kitchens for Good chef smiling outside the restaurant
Manny Vasquez smiling during his Kitchens for Good interview
A Kitchens for Good team working together around a prep table
Batter being poured into baking cups in the Kitchens for Good kitchen
A Kitchens for Good cook working over a burst of flame
Client
Link Brokerages
Format
Social series
Goal
Brand recognition and recruiting
Director
Matt Laniado

The challenge

Link needed to stand out in a saturated real-estate market, reach younger customers, and give the next generation of agents a reason to remember—and join—the brokerage. A one-off post would disappear; they needed a recognizable voice that could keep showing up.

The approach

After defining the audience and tone with CEO Coby, we built a repeatable, entertainment-led social series of comedies and vignettes. The stories earned attention first, so Link could close with its competitive fee structure and excellent customer service.

TEMPO

Client
Ludwig Drums
Format
Commercial
Goal
Product desire and technical differentiation
Director
Joseph Sperber
Runtime
01:26

The challenge

Ludwig makes instruments where craft, performance, and engineering are inseparable. The film needed to feel the same way: immediate and desirable as a product piece, but artfully honest to a live musical performance.

The approach

We designed the performance as one honest, uninterrupted live take, then built a motion-control system precise enough to repeat every camera move and lighting cue to the millisecond. A BOLT robotic arm let the camera move with the same discipline and responsiveness as the drums themselves.

How we made it

TEMPO was built around a custom motion-control sequence on a BOLT robotic arm. We programmed repeatable camera moves around the drummer, then coordinated those moves with the performance and lighting cues so the technology served the rhythm of the piece.

A camera crane filming a Ludwig drummer through blue and amber stage light

Stills from TEMPO

A drummer performing in warm stage light
Overhead view of a Ludwig drum kit in performance
A drummer silhouetted in a focused amber spotlight
A Ludwig drummer surrounded by teal and amber stage light

Grain of Salt

Client
Grain of Salt
Format
Documentary
Goal
Brand recognition and customer education
Runtime
01:59

The challenge

Grain of Salt needed greater brand recognition and a way to teach customers about the craft behind its one-night dining experiences. The work needed the cinematic confidence of their high-end references without making the people or the experience feel distant, precious, or overworked.

The approach

We borrowed the visual ambition of references like Chef’s Table, then kept the camera close to the people, preparation, and imperfect human rhythm that make Grain of Salt approachable. Cinematic food photography signaled quality; close observation kept the tone warm, unpretentious, and accessible.

Stills from Grain of Salt

Sauce being spooned over a plated course
A chef framed by steam while preparing dinner
A chef slicing truffles over a plated course
Close portrait of the Grain of Salt chef at work
Peach salads lined up for service at the Grain of Salt dinner
Chefs finishing dozens of dessert plates

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What does your business need most right now?
Adam Linssen holding a cinema camera on location in the mountains
Adam Linssen smiling with a cinema camera during a rainy location shoot
Adam Linssen reviewing a shot beside a RED cinema camera
Adam Linssen shaping light on a dark studio set

Hi, I’m Adam.

Founder, director, and story strategist

I was born and raised in San Diego. I picked up a camera at 16 and have been making films ever since.

I entered the film industry as a cinematographer, working for brands including REI, Subaru, and ABC, and artists including Chris Brown and Post Malone.

I started FrameShift because I wanted to help businesses harness the power of storytelling. I watched my parents struggle with that in their own successful businesses. With one foot in production and the other in business, I knew I could bring something useful to the table.

Let’s find the story worth making.

Choose a time for a 30-minute working session. Once you’re booked, your confirmation email will point you to a short meeting brief so I can come in ready to talk about the real problem.

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